"Deal or No Deal" is also available on its own YouTube channel, where the first episode received more than 60,000 views. Even as more consumers are cutting the cable cord, the show has expanded to alternative channels to appeal to consumers' shifting viewing habits.
The first two airings of the show performed strongly with an average of 830,000 viewers, according to Nielsen data cited by Programming Insider, pointing to the potentially large user base for the accompanying app. The gaming division of show producer Endemol Shine partnered with game developer iPro to create the play-along app.Įndemol's "Deal or No Deal Live" app may help CNBC to more deeply engage viewers of the rebooted game show. The app's social media integration also lets players compete with friends, family and fans across the country.The accompanying app lets mobile users play along during the show, making their own decisions about whether to accept a cash offer from a mysterious "Banker" in exchange for an unknown amount of money in a virtual briefcase.
Hosted by comedian Howie Mandel, the show challenges a contestant to open 26 sealed briefcases containing hidden amounts of cash ranging from a penny to $1 million.
The "Deal or No Deal Live" app offers a chance to win prizes daily and a chance to enter a sweepstakes for bigger rewards, according to a press release. Hit game show "Deal or No Deal" is returning to TV with a live mobile gaming app that lets fans play along as the show airs on CNBC.
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